Umm Al Qura for Development and Construction signs land sale agreement with Rawajeh Group

The project will comprise approximately 250 residential units and represents a total investment of around SAR 500 million. Development will be undertaken by Rawajeh Group.

The agreement reflects Umm Al Qura’s ongoing efforts to attract high-quality investments to the destination and to expand its portfolio of real estate offerings that respond to evolving market demands. It also supports the diversification of residential uses within the destination, contributing to a richer urban landscape and providing modern housing options within an integrated environment. Furthermore, the project aligns with the objectives of Saudi Vision 2030 by enhancing quality of life and supporting sustainable urban development.

This project also comes as part of Rawajeh Group’s strategy to expand its real estate investment portfolio, contribute to meeting the growing demand for high-quality residential units in Makkah, and support the region’s ongoing development momentum.

Commenting on the agreement, Mr. Yasser Abuateek, Chief Executive Officer of Umm Al Qura for Development and Construction, said: "This agreement represents investor confidence in the unique value proposition of Masar Destination and the promising opportunities it offers in the heart of Makkah. It also reflects our commitment to attracting investments that create long-term value and support the transformation of the destination into a vibrant urban ecosystem that caters to the needs of Makkah’s residents and visitors alike."

Echoing the sentiment, Eng. Aqeel Al Rajhi, Chief Executive Officer of Rawajeh Group, added: "The signing of this agreement marks a strategic milestone in the Group’s journey and reflects our confidence in Masar Destination as one of Makkah’s leading urban development destinations. Through the Masar Rawajeh project, we aspire to deliver a distinctive residential offering that befits the stature of the Holy Capital and meets the aspirations of its residents and visitors."

Masar Destination is one of Makkah’s most prominent urban developments, embodying a fully integrated model for a modern destination that brings together residential, hospitality, retail, and service components within a sophisticated infrastructure network and state-of-the-art amenities. The destination plays a key role in enhancing quality of life and supporting economic and urban growth, reinforcing Makkah’s position as a globally attractive destination for residents, visitors, and investors.

Rawajeh Group is a leading investment and real estate group with presence in more than 11 countries. It is currently advancing a portfolio of projects exceeding SAR 5 billion in value, encompassing over one million square meters under development in Riyadh, Makkah, the Eastern Province, and Madinah, alongside a range of other developments across the Kingdom.